For one to make true progress in Krishna Consciousness - one property is very very crucial and that is our distaste towards materialism (gross and subtle) and a materialistic way of life. To the degree we feel this distaste; to that degree we will take shelter in the Names of Krishna, His pastimes and devotees. If not, we will undoubtedly seek a material solution to our pangs.
Cultivating material distaste has been made easy in this age of Kali. All we have to do is be honest to ourselves and just open a newspaper, TV and or associate with a gross materialist. All we will encounter is stories of death, violence, sex and hypocrisy. If these qualities do not invoke distaste and misery, I am not sure what will…!!??
Below is such an instruction from Lord Krishna to Uddhava. Very nice…please read.
"Having awakened faith in the narrations of My glories, being disgusted with all material activities, knowing that all sense gratification leads to misery, but still being unable to renounce all sense enjoyment, My devotee should remain happy and worship Me with great faith and conviction. Even though he is sometimes engaged in sense enjoyment, My devotee knows that all sense gratification leads to a miserable result, and he sincerely repents such activities." (SB 11.20.27-28)