The goal of Krishna consciousness is everyone be happy

I repeatedly say that this is not a religious cult, that we want to supersede another type of religion. That is not our business. Our aim is to make all people happy. Sarve sukhino bhavantu. This is the Vedic mission. Everyone should be happy. But they are trying to be happy, but they do not know how to, how to become... Na te viduh svartha-gatim hi visnum [SB 7.5.31]. They are misguided. They cannot be happy without becoming Vaisnava. This is open declaration in the sastra. They cannot become happy. Na te viduh svartha-gatim hi visnum durasaya [SB 7.5.31]. If they are trying to become happy otherwise, that is durasaya, hopeless thing. It will never be fructified. It will never be successful. Na te viduh. They do not know. Therefore our business is to make them know that "This is the way of perfection. Take Krsna consciousness. Make your life perfect. Be happy, and go back to home, back to Godhead." This is our mission.

Vrndavana, November 6, 1972