In this day and age, everything has become superficial and artificial. People are estimated based on looks, income, wealth, social prestige, etc So corporations in pursuit of money understand this artificial age and promote to the fullest to gain money.
If we are aspiring to become spiritual, we have to aspire to look beautiful from inside and not so much outside. We should aspire saintly qualities. This will attract Krishna.
Anyways, below is a video that nicely shows the artificial nature of beauty.