Satyam bruyat priyam bruyat ma bruyat satyam abruyat. It is social convention that if you want to speak truth, you speak truth very palatable, flattering. Don't speak unpalatable truth. But we are not meant for that purpose, social convention. We are preacher, we are servant of God. We must speak the real truth. You may like it or may not like it, that a godless civilization cannot be happy in any stage. That is a fact. Therefore we have started this Krsna consciousness movement to awaken this godless civilization, that you try to love God.
-Srila Prabhupada lecture to College Students -Seattle, October 20, 1968
The scriptures advise satyam bruyat priyam bruyat, "in the material world only palatable truths should be spoken. Unpalatable truths should be carefully avoided." Devotees always humbly offer respect to everyone, but when there is a discussion on a point of sastra, they do not observe the usual etiquette, satyam bruyat priyam bruyat. They speak only the satyam although it may not be necessarily be priyam
- Srila Prabhupada Letter to Sumati Murarji, 1976